17 Feb Rosato is Business Affiliate Marketing Chair, Women’s Council of Realtors 2014!
Here’s to our Affiliates!
As 2014 is well under way, all of us at the Women’s Council of Realtors (WCR) are so excited to have so many quality businesses on board in our local Palm Beach County Chapter. WCR is focused on bringing value to all of its members and our affiliates fill a large part of that role. It is so critical to have our realtors working with and utilizing affiliates that can provide exceptional services. From title companies to inspectors to attorneys, and so much more, WCR has all bases covered!
As The Business Affiliate Marketing Chair for 2014 (and Secretary 2014), I am so excited to be working with all affiliates, one and one and through quarterly meetings, to provide techniques, strategic practices, and unique ideas for marketing, networking and getting the most out of their membership within the Council. I cannot wait for our first meeting next month so that we can really delve into these topics.
We have already put some innovative ideas into place with mastermind, Amy Stark Snook, our President 2014, and the whole governing board. Don’t be surprised if you come to one of our meetings to find the “affiliate of the month” as part of the receiving line welcoming participants. Having them forefront and center is what we are after, and highlighting one affiliate each month is the perfect way to achieve this goal. Last month, Janelle Dowley of Two Men and a Truck Palm Beach was our affiliate of the month, and this month, the honor was taken by Lydia Crystal of Crystal Clear Real Estate. Featured affiliates of the month are also given special presence on the WCR website with their own identifiable page and photo, and huge presence with social media via the WCR Facebook Page with posts and photographs. It’s a great program with great exposure, and we are thrilled with the response so far.
We are also thrilled with affiliates that are stepping up to host yet another important program that we just put into place, New Member Orientations. Just last week, Lisa Glassman, attorney, hosted a new member orientation at her offices in Boca Raton. With a fabulous turnout, it was a very nice opportunity for her to show off her offices and her team to the entire Chapter. With a portion of the event dedicated solely to new members, it is so inviting and welcoming. What a great way to get our newest members involved and show our gratitude for their trust in us. And having a networking hour following this is a great way to attract all members and help them to bridge connections. We anticipate having 4 new member orientations in 2014.
There is so much going on this year for the WCR Palm Beach, and I am so honored to be a part. The new governing board is full of energy and creative ideas, Michele Steele is doing an phenomenal job with programming by bringing us the highest quality of venues and educational topics, our first Mega-Training on team building hosted by Kristin Stampini and Scott Sweigart is happening on February 26th, and our new member enrollment is up incredibly as a result of all of this! Off with a bang, we are so proud and so excited to see what the rest of 2014 will bring and how we can better serve all of our members and affiliates.