The Benefits of “Staging” Your Home for Sale

The Benefits of “Staging” Your Home for Sale

By Jessica Rosato

Luxury Residential Specialist
Nestler Poletto Sotheby’s International Realty

When selling your home, there’s a lot more to it than just listing it. Even if you have found the best realtor and the best company, there’s a lot of preparation behind the scenes to get your home in tip-top, show ready condition so that potential buyers will fall in love it with it on the spot. The smallest thing can throw a buyer off, so taking time to “stage” your home can ensure that you’re putting your best foot forward and that will make all the difference in getting your home sold quickly and for the highest price. Highlight your home’s strengths, downplay its weaknesses and appeal to the greatest possible pool of prospective buyers with these home-staging tips.

Organization: Having an orderly home will entice anyone, whether it’s friends coming over for a simple get together or a buyer coming in for a showing. Everyone likes a clean house, where items are intentionally organized and not a source of distraction. If they can’t see past the mess, they will not buy the house.
As-Is: I’ve worked with many sellers who want to take a chandelier with them or another item of sentimental value and there is no problem with that, but it’s always best to remove those items (and replace if necessary) prior to starting the showing process. If there are exclusions that cannot be addressed prior to listing, then just make it very clear in the listing details and in a list that you have on file for when a serious buyer comes along. Everyone should be very clear on what stays and what goes.

Curb Appeal: It may be that the home needs a new outside paint job or the landscaping needs a little trimming. It can be daunting to prospective buyers to see that the upkeep of the home will be more than they can handle so keep it simple and stress free and show them how it’s done.

Details: Buyers focus very much on the details, and the simplest thing can affect their interpretation of the condition of the home. I often suggest an inspection prior to listing a home. An inspection will tell a seller exactly what is wrong with their home and what will be found when a buyer orders an inspection once under contract. You may not take care of every little detail, but at least you won’t be sideswiped after the buyer’s inspection and forced into negotiations that don’t conform to the standard As-Is contract.

De-Personalize: An overly personalized home with a photograph of family or pets around every corner can overwhelm buyers just as much as an overly decorated home. Always best to keep a home de-personalized and de-cluttered. Get a storage unit if you need to while selling the home instead of maxing out the garage.
Price it right: The price of a home sets the stage for the amount of activity a seller will get in terms of showings and the amount of offers that can be anticipated when your home hits the market as a new listing. A property that is priced to too high will take longer to sell, will sit on the market longer and will cause the seller to have to do more in the long run to get it sold.

Keeping it Clean: This goes for every aspect of the home from taking post it notes and magnets off your refrigerator to making sure the grounds are looking their best. If you are lucky enough to have a nice outdoor area with a pool, then showcase it and keep up the necessary maintenance.

Light it Up: One of the main things that makes a home look so warm and welcoming is great lighting. Remedy this issue by increasing wattage in lamps and fixtures, by making sure all lights are working, and always remember that lighting creates an ambience that can really help a buyer “see” your home.

In general, try to look at your house through a buyer’s eyes, as though you’ve never seen it before. This exercise will help you see what needs to be done. Any time and money invested on these items will usually bring you the return of more money and a quicker sale.